Itemized quotes — every line explained, no surprises.

It depends on your goals — let's map it, then you get an itemized quote. Every line explained, no surprises. Each project is scoped individually, so you only pay for what your business actually needs.

Pages means your main content pages (Home, About, Services, etc.). Blog system, legal pages (Privacy Policy, Terms of Service, Accessibility Statement), 404 page, and thank you page are included automatically and do not count toward your tier limit.

Foundation: Yes, you provide your own content and we build the pages with it — or add our copywriting service to your quote. Growth and Premium: We write all your page content for you. You provide business info, photos, and specifics — we turn it into polished, SEO-optimized copy.

Your domain, professional email, and hosting renew annually at standard provider rates. We hand you the exact renewal numbers before year two, so there are no surprises — the same itemized approach as everything else we do.

SEO Foundation is included in all tiers — the technical infrastructure that helps both Google and AI find your business (meta tags, schema, sitemap, Open Graph, page speed). Full SEO + AI Visibility (Growth and Premium) adds advanced content, FAQ pages, llms.txt, and richer structured data that make your business discoverable by AI assistants like ChatGPT, Gemini, and Perplexity.

Yes. All add-ons are available on any tier at any time. Chat and voice can be added to Foundation, Growth, or Premium. Extra pages, newsletter, and other add-ons work the same way.

Facebook Ads: 1 active campaign with up to 3 ad variations, audience targeting, weekly optimization, and a monthly report. Google Ads: Up to 2 campaigns with keyword research, bid optimization, ad extensions, and a monthly report. Both include 1 revision round per month, and pricing is per business. Ad spend is separate — you pay Meta or Google directly.

It depends on your market and goals — we'll find the right budget together during onboarding. Ad spend goes directly to Meta or Google; it is not part of our management. We'll never push you to spend more than your business can turn into customers.

No, but it's strongly recommended. Ads need a landing page to send people to, and social posts benefit from linking back to your site. If you already have a website, there's a one-time setup fee (quoted with your plan) to install tracking and audit your accounts. If you're a current Sunshine Inc website client, setup is free.

Each business is a separate service agreement. Different businesses have different audiences, strategies, and creative needs — so they require separate management. Contact us to discuss your specific situation.

Every business is different. Early weeks focus on data collection and audience building, then we optimize and scale what works. We'll set realistic expectations during onboarding based on your industry and competition — and your monthly report shows exactly what's happening.

Quality Score is Google's rating of your ad relevance and landing page experience (1-10 scale). A higher score means lower cost-per-click. A slow, poorly structured landing page hurts your score and wastes ad spend. This is why we recommend building your site with us — our sites are optimized for speed, SEO, and conversion, which directly improves Quality Score.

Yes. If you're a current website client and bundle Facebook Ads, Google Ads, and Social Media Management together, we offer a bundled rate — itemized in your quote like everything else. Contact us to set up a bundle.